Power of Authenticity : Trust and Engagement in News Broadcasting - Zakka Jacob at IMAGEXX 2023.

In this keynote speech from IMAGEXX 2023, Zakka Jacob - Managing Editor of CNN -News18, shares his insights on the power of authenticity in news broadcasting. He talks about how to build trust and engagement with the audience, how to deal with fake news and misinformation, and how to uphold journalistic ethics and values. Watch the video to learn from one of the most respected and influential news anchors in India. #adgully #IMAGEXX #IMAGEXX2023 #PR #Authenticity #NewsBroadcasting

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