Duration 7:5

FOX News ramps bias to jolt ratings, bumps news host for opinion show

by Alison Morrow

27 954 watched

0

1.9 K

Published 10 Feb 2021

#FOXNews #Bias #Ratings FOX News Channel is bumping prime time news show host Martha MacCallum to day time in order to replace her 7P EST "The Story" with an opinion show. They're doing this to increase viewership lost after the 2020 Presidential election. FOX News saw a significant decrease in viewers after calling Arizona for Biden earlier than many other outlets. Many of those viewers transferred allegiance to Newsmax and OAN. Since then, FOX has been losing in certain ratings slots to rivals CNN and MSNBC. BUSINESS INSIDER ARTICLE: https://www.businessinsider.com/fox-news-inauguration-ratings-drop-from-2017-trump-biden-2021-1 FOX NEWS ARTICLE: https://www.foxnews.com/media/fox-news-channel-new-daytime-programming-lineup MAKE A PAYPAL DONATION: https://www.paypal.me/alisonmorrowmedia SUPPORT ME ON PATREON: https://www.patreon.com/alisonmorrow BOOK MY MEDIA TRAINING: https://www.alisonmorrowmedia.com/ FIND ME ON LOCALS: https://alisonmorrow.locals.com/

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Fox news ratings decline

Viewers quit fox news for oann newsmax

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Comments - 831

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@danielbashers6473 years ago Chris wallace debate was the beginning of the end. Calling az early was the last nail in the coffin. Fox lost my trust, changing their line up isn' t . ...Expand 59
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@sciencemilitia18533 years ago I think everybody who still watches cable news should stop voting entirely. 63
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@flynnparish98333 years ago Mainstream media, not just fox, are dying as a whole. 185
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@StrikeTheRoot3 years ago I haven' t watched any legacy media channel in over two decades. In fact, i only know of two people that still do. The legacy media is to journalism what milli vanilli is to music. 57
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@ThePhillora3 years ago I have also switched. No more fnc. I get my news from oan, newsmax and epoch times. Sorry fnc. Too little too late. 116
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@Texann3 years ago I am old so i remember when news was mostly information. I dont watch any news anymore. The news shows are all opinion segments. A far as news in the n . ...Expand 34
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@StavrosMusic3 years ago Fox lost me when chris wallace did his interview with trump, and when trump said that biden wants to defund the police wallace said, " now you know . ...Expand 43
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@garytallowin66233 years ago All msm is dead to me now, after reading the times magazine article i don' t know how anyone could ever trust a news channel ever again. 280
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@danielmeldazis53993 years ago I won' t switch back (i stopped watching fox about 3 years ago) i believe most of their viewers were taken off guard by fox' s 180 degree shift . ...Expand 34
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@williamcabell1423 years ago They have to get rid of wallace. If it wasnt for his old man hed would be doing the weather in n. Dakota! Just sayin! 115
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@billnoe87283 years ago I used to watch fox. I try to catch tucker carlson on youtube and that' as close as i get to watching fox. Newsmax and oan i watch on occasion but mostly . ...Expand 21
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@emclau53943 years ago Lou dobbs is one of the best in the biz wherever he goes the viewers will go, best of luck to lou as far as fox goes martha should get out while she still has her pride. 34
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@63rambler663 years ago Fox, you fools, get rid of chris wallace. He is clearly aand no journalist. 198
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@tl56kmair3 years ago I haven' t watched any msm for 15 years. I did tune into fox on election night, and was so put off by their antics i turned it off and waited for morning to find out whatdid i know. 5
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@baronofgreymatter143 years ago Lou dobbs got removed. More reason not to watch fox. 110
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@billroberts91823 years ago I didn' t watch fox on inauguration because i was sick of the outcome knowing my country and freedoms are going down the drain. This move toward socialism . ...Expand 3
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@shannonbencomomcfall11363 years ago I would like someone from the inside to be honest as to what is actually pushed and made news vs what is the true reporting of actual news without opinion. . ...Expand 8
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@dopechannoodles97913 years ago Im done with fox news and nothing they say or do will ever change that. Im done with all legacy media. Forever. No exceptions. Done. 16
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@geraldmorgan33603 years ago I would love to see the news media just cover the news in an unbiased manor. 1
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@cincinnatikid84583 years ago Fox news is dead to me. I blame guys like chris wallace, juan williams etc. 22
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@kipheaberlin453 years ago Im so glad i found your channel. Finally some factual, thoughtful, therefore educating journalism. Thank you so much! 1
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@Lancefer663 years ago " i my god, our ratings really suck, it must be the order in which we present ourno, fox, it is your programming. 2
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@stevepicchi89863 years ago Why do we need fox news when we have alison morrow on youtube! 142
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@chetnash59913 years ago Viewers have reacted to their leftward turn since the new management. Martha s show was an extension of brets news show. Opinion started with tucker. Their solution isnt to shuffle, its to correct the changes they made. 3
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@AstroSquid3 years ago I gave up on news about 4 months ago, i' m glad to find independent reporters like yourself alison.
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@fewwiggle3 years ago It' s incredible that " we" can' t go to any network and feel confident that the bulk of the news presentation is put on in as balanced . ...Expand
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@goodchannel81723 years ago I will at least say this for fox: at least they have democrats reporting. Cnn has not got 1 conservative. Now who is. 15
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@bikesandbeyond6183 years ago Fox news lost me in total due to election night with some occasional check ins to see what tucker is talking about. Other than that, i have no use for . ...Expand 4
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@jacksonFluffy3 years ago Fox lost viewers a long time ago. They' ve been leaning left for many years. People just finally had enough. 10
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@aristotleoracles14573 years ago They should just report the facts and nothing but the facts. Simple as that. 2
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@63rambler663 years ago I' m much more comfortable with opinion than out and out lying! 2
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@Barry_Davis3 years ago Even local news is unbearable to watch. They clearly report only one side of a news story. The only thing i watch anymore is the weather. I would rather be uninformed than misinformed. 5
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@BruceBurkhalter3 years ago Over the past decade broadcast journalism ethics have eroded to a level so low that i have lost all trust in msm organizations and their ability to report . ...Expand
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@johnmongoose52113 years ago All that is available on cable ismedia. " 15
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@sapphoto3 years ago Preach! Im a former photog and assignment editor. I hated not being able to tell good stories on important topics.
glad i got out before click-baiting got out of control.
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@jaytee663 years ago All we want is fair reporting both sides of the story and good investigating reporting. 3
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@sosguy18933 years ago Martha macallum is not down the middle, rather always a never trumper. 51
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@charleshetrick31523 years ago Yeah, the holy ghost through his tounges in black
as the band dog howls and the young girl cries
the blessed virgin in her proud dad' s e the albatross hangin' round your neck
is the cross you bare for your sins he bleeds. ...Expand 2
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@billosby99973 years ago It' s really not hard. We want a news show to tell us the news. I don' t want an interpretation of what you think or how i should feel about things. . ...Expand 9
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@littletime88493 years ago I have not watched national news for a few years. I felt like my emotions were getting jerked around. I prefer youtube as i can pick and choose different views. 2
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@musicsavage7073 years ago I miss the non-corporate news I grew up with and pray the national news will return to in-depth, unbiased, no inflection reporting as opposed to this abhorrent headline and biased opinion mongering that we get nowadays, try clocking the amount of [alleged] news during the evening national news, 30 minute broadcast, 20 minutes of which is commercials, morning national news is the same sad ratio, the anchors, reporters and producers can no longer call themselves journalists, they're just there for an opinion and ratings paycheck. Ty Allison, your reporting and insight are a refreshing oasis in this desert of national "news" .. ...Expand
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@jerseyrider43693 years ago The time magazine article did it for me. I only watch local news for the weather and that is wrong half the time. 8
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@peacefulwarrior41513 years ago Robert murdoch once said people don' t want to be informed, they want to feel informed.
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@darrininmesa97503 years ago I personally switched away from corporately owned media for the most part two years ago when i got rid of directv and went to roku.
even before . ...Expand 1
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@corefreeman58043 years ago Non cable choices make those big networks irrelevant. Thanks alison!
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@T.I.M.53 years ago They must not realize that they moved left and people are angry about it. 2
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@MagicSpud3 years ago I would say it' s hopefully the next phase in a change of era where people stop letting their tvs do the all the thinking for them. We see fox right . ...Expand 4
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@brucewettin3 years ago They also with getting rid of lou dobbs who was thier highest rated show and sending a clear message to all anchors to lay off china. 7
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@chipworrell60253 years ago I think it is a case of customer satisfaction. If we were talking about shoes or cars it is good, but when selling information, telling the customer only what they want to hear is destructive.
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@billy62203 years ago I really wish there could be a newsthat included fox and newsmax, but also wall street journal, the economist and even some tech/science journal and maybe then some more interesting, more important stories couldwithin it. ...Expand
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@dangreene98463 years ago This is just rearranging the deck chairs on the titanic. They lost me nov 4. I watch a little of tucker and greg. Thats it for me. 10
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@anthonyencarnacion72033 years ago They forget your name, what you stood for and your values, but they don' t forget how you made them feel. We all store memories in the emotional side . ...Expand
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@andyandreson39893 years ago The only news i watch is local. For the traffic and weather reports. And now that we are all working from home in my house, i dont even watch that anymore. 2
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@goldensgreensandblues38583 years ago I listen to a variety of sources and compare news to life and my experiences. Northwest public broadcasting shocks me most of all in how left learning it is.
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@JamieStewart33 years ago While our main critique of journalism these days is their seeming inability to be objective and fair, there really is no market for unbiased and dispassionate . ...Expand
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@robertesterlen48313 years ago Thank you, how sad to hear about fox! I don' t want biased news, i want facts! 2
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@Ken-xm1rf3 years ago The sad truth is that most of the public only wants to hear what they already believe.
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@kennethhodge79533 years ago Changes in personnel are always risky but clearly an unforced error was made on election night. Management has to deal with that error due to the fallout . ...Expand
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@31michelle643 years ago Discovered fnc in 20 when i moved from wa state to tn and had my eyes opened to the huge difference in how news was reported (former journalism student, fnc became our channel. When we moved back to wa, fnc was then available on cable providers.
fnc became the force that is was, but had already begun to change before the election season of 2020. Had always appreciated both sided being presented, juan williams, bob becker, donna brazil, shep smith are names that are liberal, other voices not quite as obvious, still others quite obviously conservative hannity, tucker, guilfoyle.
election night was wild and people were caught of guard and felt off guard, and frankly betrayed. I think fnc has lost their core audience, and they won' t be lured back. I can watch tucker on yt, same for hannity and laura if i am so inclined.
am very excited to watch newsmax and oan grow. ...Expand 1
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@pats7253 years ago I think the typical fox viewer didn' t watch the inauguration on any channel. 4
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@charlesquarles37693 years ago I quit watching fox a few years ago, as their programming became too opinion oriented. Thanks for your program. 3
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@Texann3 years ago I genuinely wish fox would not do this. I would have preferred they try completely unbiased news first before becoming just another echo chamber. 2
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@chuckhood96593 years ago While i understand that fnc' s numbers have dropped across the board, the specific drop wrt inauguration day (as ref' d by business insider) is probably . ...Expand
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@antoniosoria94333 years ago Alison, ive given up on us media in general. I now focus on readingtank materials, like hoover, hudson, brookings and manhattan. I w to focus on learning about policies and not on outrage du jour. I also read a variety ofbooks and magazines as well as some foreign newspapers. I was saw a study (wish i can recall source and provide due attribution) that wrote about the level of bias and anxiety experiences depending what a person watches. I also now focus on first principles when it comes to economics and physics (30 year practicing electrical design engineer) since objective reporting is impossible, i upgraded my source material. ...Expand
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@petenelson81363 years ago Once again you nailed it. Thanks for your insight.
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@ron883033 years ago Looks like they want to be more like cnn. 7
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@Astro16453 years ago I think it was an interesting choice to have a famously left wing anchor host the first presidential debate when your primary audience is right wing. Fox . ...Expand 2
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@scottmcee3 years ago I' m really glad i found this channel and you are definitely headed in the right direction. I really want you to succeed because the world needs this . ...Expand
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@chriskenney43773 years ago It' s interesting that cable media always assumes that, if ratings tank, get more biased opinion in the schedule. " you decide" yup.
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@deweylasv3 years ago I am impressed! Total honest reporting! That' s all we the people ever wanted! .
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@mikeymike19813 years ago Our viewers watch for affirmation not information roger ailes. 2
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@joemercury1003 years ago I think you can judge from the comments that it wasn' t just one or two events like election night and the inauguration that has driven viewers away. . ...Expand 1
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@simeon83603 years ago The problem with journalism loaded with emotional and bias is people can make you believe lies and half truths. Getting told the story from as many sides . ...Expand
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@noprisonerswaters33783 years ago All the presidents men movie seems like satire now. 1
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@undermoonlightglow3 years ago I don' t want a reporters opinion. I want a report as what they can give.
alison, thank you for your work.
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@frankharris46943 years ago We previously watched fox all the time. Now never! 3
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@valeriewilliams28083 years ago I won' t be going back to fox any time, under any circumstances. I don' t care if they suddenly figure it all out and become wonderful. I' m never you' d be surprised how easy it is to stay informed without any of them. ...Expand 1
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@slovokia3 years ago Alison - you might want to eq your microphone down a few decibels around 3khz or so because it is very sharp sounding with your voice.
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@briangulley60273 years ago In other words it' s all about the money, who didn' t know that. 1
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@fightingusik42653 years ago You make a fair point about giving the perception of wanting more bias but i would say there is another angle there. I say the issue is the viewer' s when they decided to go with a definitive left-leaning bias for the election, then that was the end for me. Not just because of the bias shift but because there was nothing left to keep me there. They surrendered any semblance of " fair and balanced" and then chose to inject a leftist bias. Cnn is already a thing.
i doubt fox will shift further right as they move further from any kind of pure journalism. ...Expand 3
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@patrickgrieco11213 years ago Lol. Fox got dumped by everyone i know the moment entitled donna brazille was portrayed as credible, reasonable, wrong answer! 3
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@StrategicWealthLLC3 years ago Good video. As this comment section illustrates however, many people are not blind to their desire for bias, but they are blind to how their desire for bias is a bad aspect of human behavior.
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@dsburks3 years ago You' re raising some good questions alison, and they' re clearly provoking some interesting responses. Here' s mine:
1. Fox was abruptly 2. Good journalism - in my book - has always provided lots of room for opinion. Many folks like to be encouraged ' what to believe and why' if for no other reason than to more fully understand that point of view. But good journalism also requires that it be labeled as such, and confined to proper op-ed and opinion
3. However painful or pleasing a lead may be, good journalism also requires a clean smell test. Unbounded use of unnamed sources, less than half the story, distorted facts, and a myriad of other revealingeasily classify the political perspective of the author.
again, in my opinion, much of the msm has made a simple economic decision regarding what political demographic they wish to pursue. Even former statesmen like the nyt. They are statesmen no longer.
i' m optimistic. The technology is changing and creating lots of opportunities. There will always be a large audience for straight facts. It will be fun to watch the scramble. ...Expand 1
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@richardstacey40183 years ago They have realised that bias reporting does not work, do both side equally and let the people decide for them selves.
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@dcpack3 years ago Don' t need more opinion, need more truth and perspective.
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@markatshop133 years ago I never watch msm anymore. I always keep my eye on your videos and sharylamong others, of course.
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@MrNottocd3 years ago I would not have heard about the Fox News change if I had not watched this. So, I'm wondering how are they getting the word out, and will the people that left actually here about the change. Which is a separate issue than is the change something that would bring me back.
But, first, I remember when news was reporting the events of the day with a much smaller amount of bias. To me that's news, a telling of what happened, with some amount of consequence thrown in there. However, my favorite way to describe "news" channels, is they are current events media (formerly known as news) agencies.
From my point of view, Fox was starting to drift toward the left (I suppose becoming more centrist) months before the election. I was becoming increasingly dissatisfied with this new point of view. Their election coverage, and the subsequent coverage, is essentially what sealed the deal. They became an irrelevant source.
The only current events person I watch regularly is Scott Adams, but, he's not news, he's never pretended to be news. But, still I like his perspective. And one of the things he does and encourages is to watch, or at least be aware of what's being shown on a spectrum of shows. So, I'm aware of what's happening on CNN, and other left leaning media. I also watch OAN, Newsmax, and Epoch Times. Fox became irrelevant because it feels like it's trying to please everyone, but, ending up pleasing no one. Fox had nearly exclusive content for the right leaning audience. But the moment they started to drift left, they were essentially swimming to the crowded end of the pool. And the moment they started their drift, their audience suddenly had motivation to see if Fox had competition, turns out they did.
Looking at it's easy to see that certain stories are not covered equally. And one of the lessons I'm learning from Scott Adams is spotting fake news, which requires being aware of multiple sources.
All that being said, are these changes what would draw me back to Fox? No, these are the wrong changes. The right changes would be to go back to a more solidly right leaning point of view. But, I'm thinking what was their audience has discovered other sources. Their never going to be as single sourced as they used to be. .. ...Expand 1
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@russclewley69453 years ago Duh conservatives didnt watch the inauguration! 3
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@leemajors24793 years ago Everything has change from when i was in my 20' s (1980' s) there was the main three networks with some radio alternatives so thinking back on it . ...Expand
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@clubberlange41193 years ago Nope, never going back to fox no matter what. Once they played the censorship game (looking at you cavuto and others) instead of reporting and letting . ...Expand 2
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@majorpain91893 years ago There is nothing fox news can do tv that will make me watch again. I have will power. I haven' t watched professional sports since 2017. 3
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@slovokia3 years ago There is more money to be made telling people what they want to hear than there is in telling people the truth (for most audiences) i suspect that written media is not as affected by this as cable news is.
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@larrysmith26363 years ago Same provider, same product, different packaging.
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@carentunget95553 years ago Has anyone stopped to consider that the reason cnn and msnbc did so well on inauguration day coverage is that most conservatives werent watching it?