How Real Estate is Being Reinvented by Sherry Chris

As more and more technology is being introduced into Real Estate, today’s Ask an Expert guest Sherry Chris wants real estate agent’s to focus on getting back to deeper and more human relationships. Sherry is CEO of Better Homes & Garden Real Estate and was the driving force to elevating the company to a nationally recognized brand. In today’s episode, Sherry is going to share insights on several topics from current trends in real estate, how direct mail is still a powerful marketing channel, and why agents need to focus on personalizing the home buying experience in this era of social distancing. 00:00 - Intro 03:22 - The marketing strategy to reposition and scale up the brand 06:14 - The current status of the Real Estate market: dreams of staycations 08:24 - Pivots during 2020 11:26 - The embrace of technology 12:53 - Video as a Real Estate sales tool 15:25 - Backend process 18:04 - Innovative ways agents are interacting with their clients 21:35 - Direct Mail and the lead creation 23:28 - Brand, Broker, Agent

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